The end of the week had my class and I visiting TIME and Sports Illustrated.
Kira Pollack, the Director of Photography and Visual Enterprise at TIME and Jonathan Woods, the photo and interactive senior editor for TIME, met with my class to discuss the inter workings of the magazine and the online components. Kira spoke about how the instagram feed was taken over the by the photo editing teams so the best quality photos are still being shown. However, I found it interesting to find out that when Hurricane Sandy hit New York TIME commissioned photographers to take over their instagram feed and update it without their consent first. Kira also spoke about how the print and online components are basically two different audiences. I found this interesting because it gives me an idea how important the print world still is. Jonathan gave us a rundown on how he and his team executed the image from the top of One World Trade Center, which was featured on the cover of TIMEs March 17th, 2014 cover. Jonathan talked the logistics, preparation, and persistence it took to make the shot happen. ”Just because its TIME magazine doesn’t mean that are ready let us do this,” stated Jonathan when trying to get the go ahead from the New York and New Jersey Port Authority, who own the property. He also talked about the rig built for holding the camera. When working around things for this effort Jonathan said to “Invent ways to do things” and “find ways to execute something.” Being persistent is what I took most from what Jonathan was saying in accomplishing this task.
Brad Smith the Director of Photography at Sports illustrated (SI) met with us next. What I found amazing is that there is an editor for every sport. He talked briefly how he left SI then came back to take on DOP. One year after the attack at the Boston Marathon, Brad talked about shooting the cover in remembrance. Again nothing was easy with the shoot. The Mayor of Boston was reluctant to be featured but in the end decided to take part. For the shot they closed down a street in Boston and invited the public to take part. To accomplish this shot Brad stated it takes “knowing lots of people.”